Rocky Mountain
Community Foundation

www.rmfund.org

The Rocky Mountain Community Foundation was created to shift the paradigm of charitable giving in Denver, Colorado. When the organizers of the RMCF began their search for a company that could help them communicate their message, they looked for one that was part of the shifting paradigm in marketing. The RMCF found what it was looking for in Flat Creek.

Flat Creek brought the RMCF a nimble marketing team that could promote the Foundation using cutting edge interactive marketing tools, while remaining true to time tested public relations techniques. Following a comprehensive plan developed specifically for the RMCF's needs, Flat Creek produced a comprehensive marketing package including a logo, brochures, graphics, letterhead and press releases. The team at Flat Creek knows the value, and recognizes the success, of these resources. They also understand how to utilize these resources effectively by presenting them to consumers and members of the media alike.

As a part of the changing world of marketing, however, Flat Creek recognizes that technology can make traditional resources even better. With this in mind, Flat Creek created a website for the RMCF that is the central point for accessing information about the Foundation.

The RMCF needed a website that would allow donors, the lifeblood of any foundation, to learn about the benefits of donating. Additionally, the site needed to inform charities that wished to benefit from the Foundation’s philanthropy. The result is a user-friendly website that is a resource for information regarding the RMCF.

The Flat Creek team found that the best approach for the RMCF was to communicate using traditional marketing techniques, and to enhance those techniques’ impact with technology. The result is a successful campaign that has generated appearances in traditional media, as well as mentions in the new media world of blogging. And Flat Creek is always there to answer the phone, or an email, when the RMCF has questions about communications and their message.

 

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